Forget where. Ask why
Sales are slow. You just brought a new employee in. You want more sales. The first thing that we usually think about is where we can go to find new sales. What’s often overlooked is the why. Why should...
View ArticleYou’re more than your product
Its relatively easy to find products to sell in your store. Then why aren’t retailers jumping up for joy and living the high life? Online shopping and competitive markets are reasonable excuses but the...
View ArticleWhen does good customer service become good marketing?
We all wish we could have grade A customer service. As good as that sounds it doesn’t always seem possible with high staff wages and not enough hours in the day to process the work that’s coming...
View ArticleThe 5 most valuable traits of an effective marketing team
Whether it be through your in-house marketing team or an agency that you outsource to, they’re always going to have to meet a list of credentials and key deliverables. Marketing’s extremely simple in...
View ArticleClik here to view.
Why you need to reduce your reliance on Google
If tomorrow you suddenly dropped off Google, what would it mean for your business? There’s no doubting it. Google search is the lifeblood of many small businesses. It almost takes us back to the days...
View ArticleClik here to view.
Tell me a story
For centuries storytelling has been the most powerful way of conveying a message. The mediums in which we deliver these stories may have changed but they’re certainly no less powerful. In fact, good...
View ArticleClik here to view.
Taking on a Giant
A start-up founder recently asked me how I would go about taking on a big player in the established market. Let’s use the example of the energy drink market. We’ve got Red Bull as a giant of the...
View Article10 second marketing
I’ve put together a short summary with my thoughts on nearly 20 different marketing tactics and tools. If you would like my opinion on anything not mentioned in this blog post or would like to share...
View ArticleDo you make your move too quickly?
Whenever we embark on a new marketing tactic, we ask ourselves: How many sales will it bring? How quickly will it pay for itself? What ROI will it generate? These are great questions to ask but too...
View ArticleMarketing for the customers that you want
Remember those customers that your customer service team hates dealing with, that always complain and always try to drive you down on price? Let me tell you something – you have complete control over...
View Article
